Gallery Media Group Internship
Throughout my three month long internship with Gallery Media Group I ran many of their social media platforms. Through this process I learned how to adapt to each social platform and achieve the brands overall goals and objectives. I ran three of the Pure Wow TikTok accounts @pets, @moms, and @bfatw and two of the company’s Instagram accounts, @purewowtravel and @bestfoodaroundtheworld. Below are pieces that I created for some of the TikTok accounts that fit the brand’s overall message.
Follower Count
@pets: 544.9K
@moms: 507.8K
@bestfood_aroundtheworld: 977K
@purewowtravel: 231K
@pets TikTok work
Throughout my internship role, I had the opportunity to run the @pets TikTok account. I was able to use my creative skills to brainstorm video ideas and create engaging content for viewers. Some of the videos I produced were DIY pet games.
Process: This video was a DIY Muffin Tin Game I recreated for dogs. I first researched and found easy-to-make games for your pet at home. I then assembled all the materials needed and recorded clips of myself assembling the game and seeing my dogs reaction. Once these clips were captured I edited them into a quick-video that would be user friendly for TikTok.
Video performance
Views: 6,946
Likes: 549
Total Play Time: 22h:34m:9s
Process: This video was another DIY toy game for dogs. I first researched different and easy dog toys to make at home. Next, I assembled all of the materials and recorded myself creating it. Next, I edited all of the clips together in a short video for TikTok.
Video performance
Views: 3,091
Likes: 215
Total Play Time: 9h:50m:40s
“Will have to try it!! Thanks”
“This is a great idea!!! Thanks for sharing :)”
@moms TikTok work
Besides running the @pets TikTok account, I also ran the @moms account. Through this role I was able to create relatable videos about moms, couples, babies, and children. I was able to use my skills to think of funny, educational, and cute videos. Some of the videos I created are below.
Process: This video was a DIY sensory bag idea for babies. I first researched baby toys to make at home and I came across this idea. I then recorded clips of me making the easy and fun game. After the clips were shot, I assembled them together and added text and music on TikTok.
Video performance:
Views: 8,126
Likes: 232
Saves: 19
Process: This video was created using a Pure Wow article that explained alternatives to the most popular baby names. I researched different articles on the Pure Wow website and thought that this would be perfect for the @moms TikTok. Next, I included images to add to the video and found music and wrote text that would go along with the video.
Video performance:
Views: 7,288
Likes: 160
Saves: 8