Skoop Internship
Through this internship opportunity I worked with the beauty and wellness company called Skoop. I ran the company’s Instagram and through the process focused on research, content creation, and content curation. I also had to engage with other users and influencers to create connections with the company. Some of the challenges I faced were trying to be on trend while also being an individual brand that stood out from other beauty and wellness companies. Skoop is unique because it is a one stop shop for all of your beauty and wellness needs. I had to focus on making sure each service of the company was touched on for the Instagram. To solve these challenges I made sure to do a lot of research on each service offered and present them accurately in posts and stories. Below are some of the Instagram posts and stories that I created. I also included some of the analytics from the Skoop Instagram to show engagement metrics for each post.
Skoop Instagram Analytics
Above show some of the analytics from specific posts that I created and posted on the Skoop Instagram. These posts range from a variety of still photos, GIFS, and videos. Here are a few explanations of what each metric means: Engagement is the total percentage of accounts that interacted with the content in a given amount of time. Impressions are the amount of times a post was sent to other users. Reach is the number of unique users that saw a post from the Skoop account. Overall, my time working with Skoop has allowed me to use my skills to grow the company’s account all together.