Passion Project

This project was working with our client, Rare Beauty, to compare social media data to one of their competitors Fenty Beauty. My partner and I used the platform called Brandwatch to analyze the two makeup brands Twitter, blogs, forums, and more. This data was used to create recommendations to improve our client’s overall online presence. We looked at the brands sentiment of posts, influencers, demographics of their audiences, and volume of posts. Below is a presentation of my partner and I’s findings and recommendations for our client Rare Beauty.